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Tuesday, November 19, 2024
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Note on Google

By Ilene
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Brief article on Google opening up its content network Adsense to display 3rd party ads, by Wayne Mulligan, posting at seekingalpha.

Google Opens Up AdSense, Undermining Yahoo/Microsoft

For some reason the Microsoft-Yahoo! news got a lot more coverage on Monday than an announcement that came out of the Google (GOOG) camp…an announcement that I’d argue is much more significant to all three companies than Microsoft “possibly” buying Yahoo!’s search business.

Google is announced that it would be opening up its content network (AdSense) to display ads from 3rd party advertisers and networks.

That means other advertisers can now tap into Google’s publisher network and start serving up display ads. The advertisers have to be certified by Google, of course, but this is a fantastic move for Google even with a limited number of certified ad networks.

Here’s why:

  1. The move diminishes the possible effects of a combined Microsoft-Yahoo! display ad business. Any type of closed ad network Micro-hoo would’ve created has just become much less valuable.

Read more here.

 

Another way to advertise via Google:

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