Guess a "burger war" is not food fight with flying hamburgers and ketchup on the walls.
Burger King Introduces Big King to Taunt McDonald’s and Stagnating Overall Sales
By Daniel Gross
The Burger wars are heating up.
On Tuesday, Burger King introduced its latest menu offering: the Big King The alpha male product is bigger than the whopper and is a way of giving meat lovers what they want, while also giving a noogie to McDonald’s.
Burger King's new "Big King" sandwich. (Burger King/AP)
It’s the most recent indication that the stakes for the nation’s largest burger chains seem to be rising at a time when the rewards are actually falling. Fast-food isn’t doing particularly well. The vast industry, which relies on low wages, low prices, and a low-quality dining experience just isn’t working the way it used to. During the recession and the recovery, fast-food more than held its own because of its sheer cheapness. People traded down from fast casual to quick service.
But as the economy has improved—with about 7 million new jobs since February 2010 and 51 months of growth —sales growth has faded. Americans are starting to eat out more, but they’re doing so at places other than traditional fast-food joints. They’re going to Chipotle, or flocking to new chains like Noodles & Co. People who crave beef patties have a growing array of quality burger joints to choose from. And there’s a phenomenon of burger chains that define themselves in opposition to the old school fast-food joints by paying higher wages.
Keep reading Burger King Introduces Big King to Taunt McDonald’s and Stagnating Overall Sales – The Daily Beast.
