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Panera to overhaul menu, ditch the fake stuff

Great idea, Panera Bread! 

Paul Price recently sold puts on Panera in Market Shadows: Cooked Up some New Put Sales Today

Panera to overhaul menu, ditch the fake stuff

By AP

Panera says it will remove artificial colors, flavors, sweeteners and preservatives from its food by 2016, a reflection of the growing distaste people are showing for such ingredients.

The chain of bakery cafes, which has about 1,800 U.S. locations, is making the pledge as part of a "Food Policy" it is unveiling Tuesday that outlines its commitment to "clean" and "simple" ingredients.

The announcement comes at a time when Panera Bread is facing slowing sales growth and working to jumpstart its business through a variety of means, such as revamping the sometimes confusing way people order and get food and switching baking hours to the daytime to create a homier feel in cafes.

Keep reading Panera to overhaul menu, ditch the fake stuff.

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