Courtesy of Mish.
Global fast food sales are down 2.2%, their sixth consecutive monthly fall. McDonald’s leads the way with a 4.6% sales decline in November, more than double the expected decline.
In its report Off the Menu, the BBC notes that like-for-like sales at McDonald’s have not increased since October 2013, as smaller rivals eroded its market share.
Meanwhile, Mexican food chain Chipotle reported a 20% rise in like-for-like sales for the three months to September 30 – the third quarter of double-digit increases.
More to it Than Competition
Some blame it on the strong US dollar, but that only applies to foreign sales. People heading elsewhere? Yes, but it’s easy to grow faster when you are much smaller. I blame it primarily on the cost (value if you prefer that term).
McDonald’s Prices
A check of Fast Food Menu Prices shows that a Bacon Cheese Quarter Pounder Meal will set you back $6.60 in Illinois. Add in 10% sales tax for some Cook County locations and the cost per person is $7.26.
If there’s two of you, the cost hits nearly $15. Care to supersize that? For a family of four?
Then there’s the wait.
Build-Your-Own
It’s difficult without an extremely long wait to “have it your way” at McDonald’s.
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