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Wednesday, February 25, 2026

Starbucks customers may soon give up their afternoon caffeine kick and drop costly drink modifications like extra shots, analysts warn

Sugary pumps of syrups, extra espresso shots, and sauces are a $1 billion business for Starbucks. But relying on those add-ons, known as modifiers, might spell doom for the company in 2023 as consumers bracing for a recession are expected to trade down to smaller drink sizes and “less expensive …

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