Here’s what Google’s AI-powered search looks like
Google reveals the potential future of AI-powered search.
Google’s announcement of new features for its generative AI search experiment(opens in a new tab) reveals telling details about the company’s vision for the future of its core product.
On Wednesday, Google introduced new capabilities for what it’s calling Search Generative Experience (SGE), highlighting travel and shopping as use cases. Compared to the product that was demo-ed at Google I/O in May, results now show information like user reviews, images, and product information in the snapshot at the top of the page. Rather than scrolling down the page and clicking on external links, users get all of the information they need in one condensed format. This is helpful for users, but potentially disastrous for publishers that rely on search engine traffic.
