By Toby Sterling and Joanna Plucinska, Reuters
AMSTERDAM/LONDON – When Dutch airline KLM launched adverts urging customers to “fly responsibly” and think about the environmental impact before booking a flight, it said it was showing its commitment to a sustainable future.
But the 2019 campaign sparked criticism and last year environmental activists filed a suit accusing the company of “greenwashing”, or making misleading environmental claims.
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