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AMD deprioritizing flagship gaming GPUs: Jack Hyunh talks new strategy against Nvidia in gaming market

By Ilene
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(Image credit: AMD)

AMD deprioritizing flagship gaming GPUs: Jack Hyunh talks new strategy against Nvidia in gaming market

The battle seems to be over before it starts.

I had a chance to speak to Jack Huynh, AMD’s senior vice president and general manager of the Computing and Graphics Business Group, during IFA 2024 in a question and answer session. Due to speculation that AMD won’t launch flagship GPUs for its next-gen lineup, I pressed Huynh for information regarding the company’s plans for the high-end GPU market with the RDNA 4-powered Radeon RX 8000-series. His comments sketch out a plan focused specifically on gaining market share in the GPU market above all else, and this strategy deprioritizes chasing Nvidia’s highest-end gaming cards — at least for now.

More here >

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