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Lululemon CEO sounds alarm on unexpected customer behavior

By Ilene
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Lululemon CEO sounds alarm on unexpected customer behavior 

The athletic apparel retailer is suffering from a concerning consumer trend.

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Lululemon (LULU) , which is famous for its high-end athletic wear, ended 2024 on a concerning note as it started to face a startling shift in customer behavior, and its CEO is sounding the alarm on the source of the problem.

In Lululemon’s fourth-quarter earnings report for 2024, it revealed that while its net revenue increased by 13% year-over-year during the holiday season, its comparable sales in the Americas were flat, compared to the same time period in 2023.

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