Apple’s John Ternus will run one of the world’s most powerful companies; the job is a minefield

But the job comes with plenty of baggage, too. Cook has also had to navigate two Trump administrations and one Biden administration – each with its own posture toward Big Tech, China, and regulation. Cook also faced down the FBI over encryption, spent years in court defending the App Store against accusations that Apple had turned the iPhone into an illegal monopoly, and made compromises to stay in the Chinese market that attracted a whole lot of unwanted attention from human rights groups. Not last, Cook watched the company’s most ambitious hardware bet — the Vision Pro headset — bomb with consumers. That’s saying nothing of AI, where the outcome is still unknown. Incoming CEO John Ternus inherits all of it.

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